A few years ago, private life of celebrities was very interesting for people. They wanted to know what brands actors/actresses, singers, athletes, etc. prefer. In fact, people were trying to imitate them. That’s why companies asked celebrities to advertise their products. Nothing works better than a celebrity complimenting a product. However, with the advent of social media, everything is changing rapidly. Now, celebrities are not the only players in dictating lifestyle. Some people are thriving in the industry of advertising. We call them influencers. Do you know who are these people? And, why are they so successful? Here, in this short article, we are going to review the richest Instagram influencers. First, let’s define the word “influencer”.
Who are the richest influencers on Instagram?
Let me start with a simple statement. All celebrities could be influencers. However, not all influencers are celebrities. So, what does this mean? Be careful! It’s very important to understand the difference. Unlike celebrities, influencers could be normal individuals. Actually, they might not have the most luxurious house or car. But, they are very famous on Instagram.
Let me give you an example. First, you create an Instagram account. Then, you try so hard to produce good content about high-quality makeup products. After several months, you will have several thousand organic followers who enjoy listening to your advice. Now, everything gets interesting. A company contacts you and pays you to advertise their products for your audience. Thanks to your reliability and popularity, people will buy what you suggest to them.
Good or bad, most influencers are still celebrities. However, you can find thousands of non-celebrity influencers who are making a lot of money on Instagram. As you can see, popularity is everything on Instagram. That’s why many people try to buy Instagram likes and buy Instagram followers. They do this to reach that fame as fast as possible. Now, who are the most successful influencers on Instagram? In the following section, we are going to find out.
Top 8 most successful influencers
As you might guess, most influencers are actors, actresses, dancers, singers, comedians, etc. However, it is not true. Sometimes, they are just normal but very smart people.
1- Christiano Ronaldo
He is one of the most famous soccer players of all. Now, he plays for the Juventus club in Italy. Previously, he used to play for Manchester United and Real Madrid clubs. Amazingly, he has more than 260 million followers on Instagram. Do you know how much he receives for each post he is advertising? It’s $466,100 – $776,833 per post. He is usually advertising for sports brands like Nike. So he is one of the richest influencers on Instagram.
2- Ariana Grande
Who is the most popular female on Instagram? obviously, the answer is Ariana. She has nearly 230 million followers. Ariana is an American singer and actress. You have to pay $391,530 -$652,550 if you want her to advertise your brand. She is advertising for beauty and fashion brands.
3- Dwayne Johnson
People know his as “The Rock”. Dwayne is an American actor. Also, he is famous for his appearance in the TV show WWE. Thanks to his nearly 225 million followers, he gets $383,014 – $638,356 per post. He usually advertises for health and fitness brands. Shazam!, Rampage, and Fast & Furious are some of his famous movies.
4- Kylie Jenner
She has 201 million followers. Kylie is an American media personality. She earns $375,224 – $625,374 per post. She is very famous in the cosmetics and beauty industry. So, she is one of the best options for fashion and beauty companies.
5- Selena Gomez
She is a super famous singer with approximately 218 million followers. She is also a very expensive choice for advertising as you have to pay $369,217 – $615,361. Fashion, lifestyle, and beauty brands are her favorite posts to advertise.
6- Kim Kardashian
Everyone knows her because of her attractive body. It’s not wondering why she has 210 million followers. She is an American media personality who gets $364,185 – $606,975 for endorsing fashion and beauty brands.
7- Leo Messi
Hi is another soccer player influencer on Instagram with 191 million followers. Now, he plays for Barcelona. Obviously, sports and fitness categories are his favorite. His rate is $321,958 – $536,596. Also, he has collaborated with food brands.
8- Beyoncé Knowles
She is another American singer on our list with 170 million followers. Her rate is not cheaper than others with $301,829 – $503,049.
Organic followers are everything
How can someone become an Influencer? Interestingly, the most important thing is getting organic followers. First, you need to have an Instagram account. It’s better to have a business one. Then, you have to start creating nice content.
For example, if you love soccer, produce content about it. Next, you need to interact with your audience. You have to follow some rules here. For instance, be always online and answer their questions. Or, post regularly. When you get enough organic followers, you will be able to convince companies that you are a famous figure. Interestingly, you might receive requests from other influencers too. If you want to expand your network, working with other influencers is one of the ways. For example, you can advertise for the same company.
Influencers are a big part of the Instagram community today. Now, nearly 500 thousand influencers are advertising on it. First, there were mainly celebrities. However, now, everyone with a high engagement rate can think about being one. Here, in this short article, we reviewed the top 8 most successful influencers on Instagram. If you want to advertise on Instagram, influencers will be the best option. In fact, Part of their job is advertising for other companies. Do you want to know more about Instagram? If you want to know more, don’t forget to follow us.